← All topics

Body · 28 episodes

Nervous System Regulation for entrepreneurs

Every entrepreneur eventually hits the same wall: a body that won't calm down and a mind that won't stop scanning for threats. Across these conversations, one diagnosis keeps surfacing in different clothing—chronic fight-or-flight activation, elevated cortisol that never tapers, a nervous system stuck revving at a 'simmering 7' instead of cycling between real exertion and real rest. The causes vary by guest, but the mechanism doesn't: entrepreneurship manufactures constant low-grade threat signals, and most founders never learned how to turn the signal off.

Where the guests converge is on the body as the actual lever, not the mind. Breath shows up again and again as the fastest, most controllable entry point into the autonomic nervous system—physiological sighs, 5-5-7 patterns, paced breathing, breath holds that spike CO2 tolerance—because it's the one autonomic function you can consciously override. Heart rate variability and heart-brain coherence get treated as measurable, trainable states, not vague wellness talk. Where they diverge is on how much conscious effort regulation should take: some push hormetic stress and deliberate discomfort (cold exposure, breath holds, misogi challenges) as the training stimulus, while others argue the nervous system needs less forcing and more removing—toxins, alcohol, moldy environments, sleep-tracker anxiety—before it can settle on its own.

A second thread runs underneath: dysregulation is often mistaken for a character problem when it's a physiological one. ADHD brains, trauma responses, and burnout all get reframed here not as failures of discipline but as nervous systems running an old survival program in a context that no longer requires it. The fix, in nearly every case, is smaller and more mechanical than people expect—two minutes of breathing, a shake-out, a hum, a walk outside—not a personality overhaul.

What holds across every conversation

  • Try the physiological sigh (double inhale, long exhale) or 5-5-7 breathing before high-stakes moments — both work in under two minutes without requiring meditation skill.
  • Track your own biomarkers (resting heart rate, sleep latency, HRV) rather than trusting how 'fine' you feel — several guests found real dysregulation their subjective sense had missed.
  • Treat cold exposure, breath holds, or sauna as deliberate training stimuli for your stress response, not punishment — the goal is expanding your range, not avoiding discomfort entirely.
  • Audit what's adding to the load before adding tools to cope with it: alcohol, mold exposure, common household toxins, and even obsessive sleep-tracking can all be quietly keeping your system activated.
  • When overwhelmed, shake it out or move first, then think — several guests found somatic release works faster than cognitive reframing for actually lowering arousal.
  • Anchor your wake time and morning light exposure even if you can't control when you fall asleep — consistency on the controllable half of the cycle does more for regulation than chasing a 'perfect' night.

Breath as the fastest lever

Breathing patterns are the one autonomic function under direct conscious control, and several guests treat specific protocols as near-instant resets.

There's a physiological sigh where it's just like you breathe in and then you breathe in another 20% and then sigh it out. And it just chills out the nervous system surprisingly quickly. And it doesn't require counting or executive function like box breathing.

ADHD Entrepreneur Focus Formula with Steve August · 29:55· listen →

My favorite regimen because it's very easy and simple, I have 2 of them that I use in my practice, is the 5-5-7 breathing. And, that's in for 5, hold for 5, out for 7, 3 times, 3 times a day is how I usually start people.

From Survival to Strength: Breathwork & Resilience · 24:30· listen →

You'll notice that your resting heart rate— it's measurable— your resting heart rate will drop by about 10 points after doing 2, 3 minutes of this breathing, which is like amazing if you think about it. It's faster than taking a Xanax.

Dr. Mao Shing Ni on Energy, Qi, and Longevity Secrets · 33:53· listen →

The breath is the steering wheel of the nervous system... it literally is grabbing your nervous system by the steering wheel and guiding it in the direction you want it to go in. So if I need more focus, there's a breath for that. If I need more strength, there's a breath for that.

The Doctor of the Future Is You with Sachin Patel · 37:26· listen →

3 minutes of deep breathing, strong, and you have to focus on it a bit, it can't be very passive, followed by a maximal voluntary breath hold increased circulating human growth hormone in the blood by up to 550% a half hour after that was done.

Reset Your Nervous System for Peak Performance · 37:45· listen →

Fight-or-flight was never built for this

The chronic activation entrepreneurs live with is a mismatch: a survival system designed for lions, deployed against emails and traffic.

Fight or flight is for we're in danger. Like, fight or flight is tiger chasing me and I'm gonna die. Like, that's what fight or flight is for. Fight or flight is not for everyday living. And that's why we're seeing the high amounts of anxiety.

From Survival to Strength: Breathwork & Resilience · 16:46· listen →

So somebody honks their horn at you in traffic, you have a test at school that you're stressing out about, you're fighting with your spouse, right? It takes nothing to make that fight-or-flight response go.

From Survival to Strength: Breathwork & Resilience · 18:26· listen →

Well, that's, I was talking about this earlier, like when you have a fear reaction, it goes on. So fear was really designed to last only about 10 or 15 minutes. So like if we lived in a jungle, right? And I see a lion, ah, right? My fear reaction goes off.

Dr. Gary Sprouse: Realistic Optimism to Beat Stress · 17:46· listen →

The lion chases the giraffe and the giraffe is running away and gets away. They immediately do this huge body shake and then they go back into rest and digest.

Burnout as a Mirror: Karenna Soto on Somatic Healing · 25:16· listen →

So I describe it as an old-fashioned sled with rudders that have gone down a slippery snow hill, you know, 100 times. The 101st time you go down, it's going to go down the same path.

Integrative Medicine for Entrepreneurs with Carolyn McAuliffe · 15:39· listen →

Heart-brain coherence, measured

Heart rate variability isn't a wellness metaphor here—it's a tracked physiological state that shifts clarity, decision-making, and even how others read your presence.

So we call it heart coherence, heart-brain coherence, and there's been over 500 research papers now published on it since it was first published in the American Journal of Cardiology by independent researchers. So it's, it's a real key state for us to get a handle on our moods, emotions, and our health and well-being.

Dr. Deborah Rozman: Heart-Brain Coherence for Resilience · 2:26· listen →

High-performance states, you don't want everybody around the board table just in this relaxed state. You want them present, aware, accessing all their faculties. That's what coherence provides, is that presence.

Dr. Deborah Rozman: Heart-Brain Coherence for Resilience · 20:37· listen →

You do influence it unconsciously, you know? And I think one of the best examples to illustrate that, though, well, the physiology is the heart with every beat is putting out electromagnetic field. And your feelings and moods are vibrating as frequencies through that field.

Dr. Deborah Rozman: Heart-Brain Coherence for Resilience · 26:54· listen →

I recently started working with the HeartMath Institute on heart coherence. And so that has been really helpful for me. I can meditate for 10 minutes now. I usually do it first thing in the morning so I can set an attention. And that's been amazing for me. I've actually seen my heart rate variability improve. I'm sleeping better.

Introducing The Total Entrepreneur: Mind, Body, Spirit · 7:01· listen →

Training the system through controlled stress

Cold, breath holds, sauna, and other hormetic stressors show up as a deliberate way to expand the nervous system's range rather than just soothe it.

The idea of hormetic stress is consciously and intentionally inducing stressors in order to make adaptations. If you think about it in simple terms, it's what happens when you really strength train. When you lift weights, you're inducing a stressor to the muscles and to the fascia. There's a bit of inflammation because of that, and then you get stronger.

Reset Your Nervous System for Peak Performance · 23:27· listen →

That decision to stand in cold water for 10 to 30 seconds at the end of a shower is something the body resists. And everybody with ADHD who's struggling to get organized in life can benefit from an intentional practice of something that kind of sucks a little.

The EDGE Framework for Longevity With Sandy Martin · 44:10· listen →

I'm not going to go into the gym on day 1 and try to lift 100 pounds off the rack. You know, I'm going to go with a 5 or 10-pound weight. And then over time, I'm going to slowly increase the amount of weight that I can lift until I get to that 100-pound weight.

Cognitive & Embodied Awareness with Carissa Karban · 22:30· listen →

We grow from the challenge, we grow from the response to the challenge. Like with exercise, I explain to people it's like seeds and soil. The exercise is just the seeds. The soil is what makes it grow.

Fitness for Busy Entrepreneurs with Eric D'Agati · 8:17· listen →

What quietly keeps you dysregulated

Alcohol, mold, environmental toxins, and even sleep-tracker anxiety erode nervous system stability in ways that feel invisible until they're measured.

The way that one drink affects me as a non-drinker or someone who drinks frequently, even though I feel the effects and that person doesn't, it affects exactly the same way in the body. It has the same harmful effects.

Redefining Your Relationship with Alcohol | Silvia Subirana · 17:34· listen →

You wake up with anxiety because the body wants that activation. It's like, well, you've suppressed me, but now I need to reactivate it. I need to go to the other side, right? Everything that goes up goes down. So it's the same.

Redefining Your Relationship with Alcohol | Silvia Subirana · 25:25· listen →

Well, the first thing is you've got to stop putting it in the body. Yeah. The body will do it. With enough time, the body will just do it. You don't have to do anything. If you get out of the moldy environment, you don't have to do a thing.

The EDGE Framework for Longevity With Sandy Martin · 19:58· listen →

The group that was told that they slept poorly, their cognition went, it was quite poor, right? They felt, they thought they were told that they're sleeping poorly. So their cognition matched that. The other group that was told that they were sleeping well, the opposite happened.

Sleep Data, AI & Orthosomnia With Dr. Elie Gottlieb · 16:20· listen →

I always look for what I call the 4 Horsemen of executive burnout. So the first one is sleep latency extending beyond 25 minutes... The second one is cortisol staying elevated after 10... There's also how your fasting glucose is going to vary during the day... The last thing is your heart rate variability when you sleep.

Dr. Emilie Laplagne: Functional Medicine for Entrepreneurs · 16:23· listen →

Somatic and body-first regulation

Several guests argue the body reaches calm faster than the mind can talk itself there—through movement, shaking, humming, or simply attending to sensation.

One thing broadly, our body knows, our body knows what we need. Our body has tremendous wisdom. The body knows how to heal itself. The body has all kinds of extraordinary abilities, which science is just beginning to understand, right? So the body is a tremendous source of wisdom and knowledge.

Somatic Mindfulness for Entrepreneurs with Fleet Maull · 22:38· listen →

My recommendation for anyone that is experiencing those things is first shake out your body, like completely shake everything out. You can even go through some tapping, through some stretching, move your body, do like a little like 5-minute yoga flow.

Burnout as a Mirror: Karenna Soto on Somatic Healing · 31:15· listen →

People who don't want to use that, they can do simple things like humming. And if they put their hand on their chest or on their solar plexus, and they hum, you're actually accessing that vagus nerve and helping it to very deliberately relax.

Integrative Medicine for Entrepreneurs with Carolyn McAuliffe · 16:16· listen →

The goal is to open up the pipe and let that thing finally move through us. And when it does, it can be a little bit uncomfortable in the moment. But as you start getting used to this feeling of processing your emotions, it can actually feel really good.

Emotional Healing for Entrepreneurs w/ Benjy Sherer · 26:42· listen →

The companion guide

Reading about nervous system regulation is one thing. Changing it is another.

John’s companion guide turns what these conversations cover into something you can actually work through.

More moments worth hearing

Everything else these conversations turned up on this subject.

Usually they come because they are, they know the stuff, they've done the courses, they've done the marketing course and the business course and that kind of stuff, but it's just not clicking for them, there's a piece missing. And usually that piece is building ADHD processes to actually help unlock all of the information that they've learned.

ADHD and Entrepreneurship: Unlocking Your Potential · 2:56

Are you making what you need to be making to support the life and the people and everything that you wanna support? If not, where is the bottleneck? Look at your business. You know, where is— if you think about the theory of constraints, it's like, where is the piece that if you, you know, doubled everything, your business would break? And often, they're the bottleneck.

ADHD and Entrepreneurship: Unlocking Your Potential · 12:22

Initially, when I started working with people, there was this idea of things like rejection sensitivity dysphoria and the idea that people with ADHD struggled with it, but there was no research on it that you could find, no academic research. But now it is coming to a head.

ADHD and Entrepreneurship: Unlocking Your Potential · 17:19

The thing I love to tell people is you'll probably already working almost as hard as you can work. A lot of times people will come to me and they'll say, I just need to white-knuckle it. I read this book about dopamine detoxing and I've decided I just need to go harder.

ADHD and Entrepreneurship: Unlocking Your Potential · 25:51

So it's not about working harder, it's not about white-knuckling it, that's not gonna get you where you need to go. It's about understanding how your brain works and building the processes that are actually fun and work better, which is a crazy combination, but it's It's the whole wearing glasses that don't match your prescription sucks. It's not helping you and you're not getting more done. It's like, it's the same concept.

ADHD and Entrepreneurship: Unlocking Your Potential · 26:35

I dump some things down on the paper. There's no theme to it. It's really just whatever's top of mind. And I found that to be super helpful. Never been a great meditator, but the past couple years I've been trying. It's gotten better. I found breathwork a little bit more accessible to me, especially in terms of getting into what they call heart-brain coherence, which is a really great way to self-regulate.

ADHD and Entrepreneurship: Unlocking Your Potential · 20:03

It's like, it's not an attention disorder, it's performance disorder, right? We know what to do. We have trouble doing what we know. And part of that is our ADHD brains make it really hard to decide stuff and prioritize stuff because everything's equally important and equally urgent.

ADHD Entrepreneur Focus Formula with Steve August · 14:48

ADHD brains get in naturally get into motion with only 2 stimuli, right? And that is intense interest or urgent consequence. And in between that, I call that the dopamine desert, right?

ADHD Entrepreneur Focus Formula with Steve August · 12:58

It's not that I couldn't finish an email. I couldn't finish the first sentence of an email. And you know, I realized later it's because, yeah, I was in crisis the whole time during that stretch and ADHD brains do really well in crisis. Like, we can rise to that occasion.

ADHD Entrepreneur Focus Formula with Steve August · 7:35

I don't think of it as a disorder. I just think it's a different brain type. And like nobody thinks twice about supporting, like if your vision isn't quite where you want it to be, you wear glasses or you get LASIK or you wear contacts. And why should ADHD be any different?

ADHD Entrepreneur Focus Formula with Steve August · 11:57

I always know when it's a traditional productivity kind of tip or system when they go, okay, first dump everything out of your brain. Then prioritize everything and then make a list of your to-dos. And I'm like, whoa, whoa, whoa, whoa, back up the bus.

ADHD Entrepreneur Focus Formula with Steve August · 33:19

This thing just took 3 months and 20 minutes— 3 months to procrastinate, 20 minutes to actually do it— like, but I did it, right? Then they keep doing that each day, all of a sudden that trust starts to come back to themselves.

ADHD Entrepreneur Focus Formula with Steve August · 25:44

Burnout isn't about doing too much. It's doing what's not true for you for too long. And so alignment feels different, right? There's still effort, but there's clarity of direction and growth.

Become the CEO of Your Soul: Daune M. Thompson on Burnout · 0:00

Your soul should be the chief of the energy that your soul's leading from, because most people, have you noticed, lead from the outside and then address strategy, as opposed to the inside and out.

Become the CEO of Your Soul: Daune M. Thompson on Burnout · 5:43

What's fascinating is we all avoid those discomforting topics because they're not comfortable for us, or they're what we actually came to learn, but we avoid them.

Become the CEO of Your Soul: Daune M. Thompson on Burnout · 9:19

Deserving isn't earned, it's remembered, right? And so nobody in that room cares about you. Nobody in that room thinks about you. They're thinking the same thing whoever this person is thinking. They're thinking the same thing. What if they find out?

Become the CEO of Your Soul: Daune M. Thompson on Burnout · 26:32

Anxiety tells me when they show up is that they're either living in the past or the future. They're not present right now.

Become the CEO of Your Soul: Daune M. Thompson on Burnout · 31:20

I can have a crappy day and go get a massage and feel good for 24 hours, and the next day, if I did not address that crappy whatever's going on inside of me, it's back. So I can do things to feel good, but they're not solving the internal.

Become the CEO of Your Soul: Daune M. Thompson on Burnout · 45:15

I believe every single human being has the beautiful power within them to transform, to come home to themselves, as I like to say. And so my role is really to provide the safety, the love, the education, and the tools that people need in order to kind of cross that bridge into self-transformation.

Cognitive & Embodied Awareness with Carissa Karban · 2:25

Everything is a choice. Truly, everything is a choice to wake up, to say yes, to say no.

Cognitive & Embodied Awareness with Carissa Karban · 6:12

Every episode on nervous system regulation

29 conversations, oldest to newest.

ADHD and Entrepreneurship: Unlocking Your Potential

ADHD entrepreneurs usually already know business fundamentals but lack ADHD-specific processes that make that knowledge actionable.

ADHD Entrepreneur Focus Formula with Steve August

ADHD is a performance disorder, not an attention disorder—people know what to do but struggle to actually do it.

Become the CEO of Your Soul: Daune M. Thompson on Burnout

Burnout comes from doing what's not true for you for too long, not from doing too much.

Cognitive & Embodied Awareness with Carissa Karban

Living safely and checking boxes for success often leads to burnout rather than fulfillment.

Alex Canavan: Building Community Without Burnout

A dance background instilled discipline, self-accountability, and the ability to perform even when things go wrong, which translates directly into entrepreneurship.

Burnout as a Mirror: Karenna Soto on Somatic Healing

Burnout is not just physical exhaustion but a mirror showing where you're dishonoring your unique capacity or abandoning parts of yourself.

Dr. Gary Sprouse: Realistic Optimism to Beat Stress

Worry, guilt, and regret are side effects of the human skill of envisioning the future, not separate flaws to be eliminated.

Emotional Healing for Entrepreneurs w/ Benjy Sherer

Trauma is the wound as it exists right now, not the past event, so healing means addressing current defense mechanisms rather than re-analyzing history.

Dr. Emilie Laplagne: Functional Medicine for Entrepreneurs

Traditional Western medicine is siloed and reactive, treating symptoms after disease develops, while functional medicine looks at the whole body and root causes.

Success Without Stress: Vedanta for Entrepreneurs

Stress comes not from desire itself but from losing control over desire, which turns ambition into greed or addiction.

From Survival to Strength: Breathwork & Resilience

Chronic fight-or-flight activation undermines decision-making, creativity, and healing, and simple breathing techniques can reliably interrupt it.

Reset Your Nervous System for Peak Performance

Pain is an output created by the brain's processing of threat signals, not an input from the injured body part, so changing sensory information can change pain perception.

Integrative Medicine for Entrepreneurs with Carolyn McAuliffe

Integrative medicine combines conventional evidence-based care with alternative approaches like acupuncture, massage, and nutrition, while functional medicine seeks root causes rather than just treating symptoms.

Dr. Deborah Rozman: Heart-Brain Coherence for Resilience

Heart rate variability patterns shift between jagged (stress) and smooth coherent waveforms (positive emotion), and this coherence synchronizes the heart and brain to improve clarity, intuition, and executive function.

Dr. Lynn Anderson: Proactive Aging & Naturopathic Health

Health rests on three pillars—sleep, nutrition, and movement—and it takes roughly 120 days to replace an old habit with a new one, both cellularly and mentally.

Redefining Your Relationship with Alcohol | Silvia Subirana

Moderation, not just abstinence, is a valid and often more achievable goal for changing your relationship with alcohol.

Dr. Mao Shing Ni on Energy, Qi, and Longevity Secrets

Energy, not time or intelligence, is the entrepreneur's true currency, produced through mitochondrial ATP, regulated by the nervous system, and channeled as qi in Chinese medicine.

Somatic Mindfulness for Entrepreneurs with Fleet Maull

A daily mindfulness practice as short as 12 minutes creates the mental gap needed to respond consciously instead of reacting from old conditioning.

Fitness for Busy Entrepreneurs with Eric D'Agati

Physical health works cumulatively like compound interest, not through occasional intense bursts, so consistency beats intensity.

Debt Strategy for Entrepreneurs: Leverage Without Crushing

Debt is leverage that helps a business grow when used within its cash-flow cushion, but becomes the primary cause of business failure when it exceeds what the business can safely service.

The Doctor of the Future Is You with Sachin Patel

The healthcare system only measures disease markers, not the circadian rhythm, nervous system state, and rest/recovery patterns that actually determine health.

The EDGE Framework for Longevity With Sandy Martin

Toxic mold exposure can cause severe brain dysfunction that mimics other conditions and is often misdiagnosed by conventional doctors.

Bart Foster: Business Outside and the Power of Nature

Conducting business outdoors and walking shoulder-to-shoulder makes people calmer, more authentic, and more vulnerable, leading to deeper connections than coffee or lunch meetings.

The ROI of Health and Fitness for Entrepreneurs

Exercise and nutrition act like a natural 'smart drug,' boosting decision-making, emotional regulation, and cognitive flexibility for leaders.

Cymatics & Sound Healing: John Stuart Reid Explains

Sound is not actually a wave but a spherical, pulsating bubble of energy, and cymatics makes this energy visible by imprinting it onto membranes like water.

Anthony DeNino: SMART Mindset for Entrepreneurs

Success follows a four-step SMART process: mindset, emotion, confident speech, and action.

Sleep Data, AI & Orthosomnia With Dr. Elie Gottlieb

AI models like Sleep FM can predict risk for over 130 health conditions from a single night of sleep data, and consumer wearables are moving toward similar predictive screening capability.

Introducing The Total Entrepreneur: Mind, Body, Spirit

Entrepreneurial stress and disconnection are more intense today, making mind-body-spirit balance more critical than ever.

Somatic Therapy for Entrepreneurs with Chelsea Horton

Somatic therapy addresses emotions by working through the body's sensations rather than only intellectualizing feelings through the mind.