Content Creation & Personal Branding for entrepreneurs

“I was sitting in my corner thinking I'm the only one with that fear, with those nagging thoughts. Now today I know better. Today, every day I speak to an entrepreneur or to a business owner, we are all dealing with the same things.”

Personal Branding & Fear of Judgment With Ivana Ivanek · 0:59· listen →

“With social media today, we have a free global world stage. If we press public on our profile, you are a public figure, exposed. And so many people fear that, and it is What I noticed, not because they don't think they are good enough if they stay in their own bubble, because we all deep down know that what we bring to the table, what we bring out there can change someone's life.”

Personal Branding & Fear of Judgment With Ivana Ivanek · 20:01· listen →

“People actually fear success more than failure because you have to be visible. You have to, you know, you're there standing up for what you believe in. People are going to be looking at you. You're going to be in plain sight. And that is terrifying.”

Jordan Harcourt-Hughes: Intuition, Resonance & Creativity · 32:17· listen →

“Number one question we get from our clients, why would anybody listen to me? You know what the answer is? It's a really simple one. What you know, you might think is normal, somebody else might find fascinating.”

Personal Branding for Entrepreneurs with Alan McLaren · 18:33· listen →

“Let me just say one thing, and I'll say it as hard as I can: people really don't care. They don't care about you as much as you think they do. Your friends do, but most people don't give a blank about you until you go into their world and make a difference. Everybody has that gift. It's just they have to believe they have a gift, and most people don't believe they have a gift, but they do.”

Personal Branding for Entrepreneurs with Alan McLaren · 27:02· listen →

“If you're building a personal brand, people want to hear your voice, see your face, and your real environment so you can build a trust with the people. It is not about perfection. People want to know who you are, what you stand for, so they can first of all find you, get to know you, trust you, and buy from you. So not speaking on a reel is not an option in 2026.”

Personal Branding & Fear of Judgment With Ivana Ivanek · 0:00· listen →

“And then people sit there and be like, okay, this person said this and this person said this and now they do this and they do this and they do fancy fonts and they don't say keep it simple and they say this and you just get confused. Be you. All the world wants right now is you and that's within you.”

Personal Branding & Fear of Judgment With Ivana Ivanek · 46:45· listen →

“You should only feel bad about selling your product if it's not, if it's something that you don't believe in. So if you don't believe in it, then yeah, you should feel bad about selling it. But if you're producing and creating something that you feel like is genuinely gonna make the world a better place and help them, then feel good about it.”

Dr. Spencer Lalk: Storytelling, Health & Startup Growth · 20:19· listen →

“First just make something cool and then worry about how you get it in front of people. It does not work the other way. That's where you see like the Hawktua girl... She had a shot and then didn't do anything with it because she wasn't prepared. So first, prepare your ideas and your cool content, and then worry about getting the people to see it.”

Matt Read: Building Spatchcock Funk's Media Business · 14:58· listen →

“You'd rather have a small audience that actually cares about the things that you wanna offer rather than an incredibly large audience that has a diverse interest set and not actually gonna become buyers.”

Dr. Spencer Lalk: Storytelling, Health & Startup Growth · 25:09· listen →

“What works right now and has worked all of human history is storytelling. And now more than ever, you have an outlet to tell your story, tell your why or your business's why, and potentially reach millions of people. That is awesome. That is a real, real opportunity.”

Creator Economy Burnout: Staying Sane as a Content Creator · 33:59· listen →

“There absolutely is some added levels of pressure because a lot of the retainer sort of agreements that I look at, people's income can be based off of how many views they're getting. And that's a really kind of difficult position to be put into where a certain amount of money is not guaranteed to you. That can put a lot of strain on you mentally.”

Creator Economy Burnout: Staying Sane as a Content Creator · 15:49· listen →

“The first one that I always say is you really do have to create for yourself. If you can find a way for you to be able to feel comfortable in saying that this is an extension of yourself, this isn't— instead of you posting content, you're sharing content, you're extending yourself to people. That can be a place where you find validation regardless of views, regardless of engagement, regardless of traction.”

Creator Economy Burnout: Staying Sane as a Content Creator · 19:19· listen →

“It's so interesting to be working out of the Center for the Creator Economy because I'm very critical of social media. I'm a creator and I talk about social media every day, but I'm also very critical of it. It is very much an attack on our focus and our time if you allow it to be.”

Creator Economy Burnout: Staying Sane as a Content Creator · 25:13· listen →

“I am not my story and you are not your story either. Because with the ego and with our own self-talk, sometimes we can forget that the things that we tell each other and the things that we think about ourselves are not a set part of our identity.”

Jordan Harcourt-Hughes: Intuition, Resonance & Creativity · 24:14· listen →

“He said, get it out at 85%. If that video is 85% done, get it out. Even because in your mind, you'll see 15% that still needs to get done. But that last 15%, a lot of times ends up taking 2 extra days for some reason, because you start thinking about the details and you start thinking about the tiniest little thing that realistically nobody has the time to notice.”

Creator Economy Burnout: Staying Sane as a Content Creator · 38:31· listen →

“I talk to myself sometimes and I would never talk to a friend like that ever. I forgot my flash drive. You piece of shit. Like, how are you not prepared for this? You know? And it's trying to stop yourself from doing that.”

Matt Read: Building Spatchcock Funk's Media Business · 21:50· listen →

“Most of us suffer from imposter syndrome, right? Your skill level's going like this, your confidence level's going like that, and there's this gap.”

Matt Read: Building Spatchcock Funk's Media Business · 19:03· listen →

“When I take calls now, I pop in AirPods and I walk while I talk. It's actually gonna provide some clarity in your thought and open up some space in your brain to continue to be productive and creative, to drive innovation in your business.”

Dr. Spencer Lalk: Storytelling, Health & Startup Growth · 27:23· listen →

“The same thing is when we were, let's say, incorporate If you were in sales, let's say, did it ever cross your mind to put on your pajamas, go to bed, and make a sale? It's the same thing. Like when we go and look on social media and look for, I don't know, ideas or respond to DMs. It's not it. We don't close deals in PJs.”

Personal Branding & Fear of Judgment With Ivana Ivanek · 34:22· listen →

“It's so interesting to be working out of the Center for the Creator Economy because I'm very critical of social media. I'm a creator and I talk about social media every day, but I'm also very critical of it. It is very much an attack on our focus and our time if you allow it to be.”

Creator Economy Burnout: Staying Sane as a Content Creator · 25:13· listen →

“Usually they come because they are, they know the stuff, they've done the courses, they've done the marketing course and the business course and that kind of stuff, but it's just not clicking for them, there's a piece missing. And usually that piece is building ADHD processes to actually help unlock all of the information that they've learned.”

ADHD and Entrepreneurship: Unlocking Your Potential · 2:56

“Are you making what you need to be making to support the life and the people and everything that you wanna support? If not, where is the bottleneck? Look at your business. You know, where is— if you think about the theory of constraints, it's like, where is the piece that if you, you know, doubled everything, your business would break? And often, they're the bottleneck.”

ADHD and Entrepreneurship: Unlocking Your Potential · 12:22

“Initially, when I started working with people, there was this idea of things like rejection sensitivity dysphoria and the idea that people with ADHD struggled with it, but there was no research on it that you could find, no academic research. But now it is coming to a head.”

ADHD and Entrepreneurship: Unlocking Your Potential · 17:19

“The thing I love to tell people is you'll probably already working almost as hard as you can work. A lot of times people will come to me and they'll say, I just need to white-knuckle it. I read this book about dopamine detoxing and I've decided I just need to go harder.”

ADHD and Entrepreneurship: Unlocking Your Potential · 25:51

“So it's not about working harder, it's not about white-knuckling it, that's not gonna get you where you need to go. It's about understanding how your brain works and building the processes that are actually fun and work better, which is a crazy combination, but it's It's the whole wearing glasses that don't match your prescription sucks. It's not helping you and you're not getting more done. It's like, it's the same concept.”

ADHD and Entrepreneurship: Unlocking Your Potential · 26:35

“I dump some things down on the paper. There's no theme to it. It's really just whatever's top of mind. And I found that to be super helpful. Never been a great meditator, but the past couple years I've been trying. It's gotten better. I found breathwork a little bit more accessible to me, especially in terms of getting into what they call heart-brain coherence, which is a really great way to self-regulate.”

ADHD and Entrepreneurship: Unlocking Your Potential · 20:03

“It's like, it's not an attention disorder, it's performance disorder, right? We know what to do. We have trouble doing what we know. And part of that is our ADHD brains make it really hard to decide stuff and prioritize stuff because everything's equally important and equally urgent.”

ADHD Entrepreneur Focus Formula with Steve August · 14:48

“ADHD brains get in naturally get into motion with only 2 stimuli, right? And that is intense interest or urgent consequence. And in between that, I call that the dopamine desert, right?”

ADHD Entrepreneur Focus Formula with Steve August · 12:58

“It's not that I couldn't finish an email. I couldn't finish the first sentence of an email. And you know, I realized later it's because, yeah, I was in crisis the whole time during that stretch and ADHD brains do really well in crisis. Like, we can rise to that occasion.”

ADHD Entrepreneur Focus Formula with Steve August · 7:35

“I don't think of it as a disorder. I just think it's a different brain type. And like nobody thinks twice about supporting, like if your vision isn't quite where you want it to be, you wear glasses or you get LASIK or you wear contacts. And why should ADHD be any different?”

ADHD Entrepreneur Focus Formula with Steve August · 11:57

“I always know when it's a traditional productivity kind of tip or system when they go, okay, first dump everything out of your brain. Then prioritize everything and then make a list of your to-dos. And I'm like, whoa, whoa, whoa, whoa, back up the bus.”

ADHD Entrepreneur Focus Formula with Steve August · 33:19

“There's a physiological sigh where it's just like you breathe in and then you breathe in another 20% and then sigh it out. And it just chills out the nervous system surprisingly quickly. And it doesn't require counting or executive function like box breathing.”

ADHD Entrepreneur Focus Formula with Steve August · 29:55

“This thing just took 3 months and 20 minutes— 3 months to procrastinate, 20 minutes to actually do it— like, but I did it, right? Then they keep doing that each day, all of a sudden that trust starts to come back to themselves.”

ADHD Entrepreneur Focus Formula with Steve August · 25:44

“Versus if I have this narrative that I am unblockable, I am comfortable in space, I am a seatbelt in coverage, I'm hard to deal with, I'm— I cause problems for the offense, I'm one step ahead of everyone. Like, you just tell these things to yourself.”

NFL's Maema Njongmeta on Visualization & Mindset · 0:06

“Now, like, wanting it more doesn't actually make you better. It's all the other stuff. Like, are you staying consistently focused on the right goals? Are you working on the right goals? Are you efficiently using your time and your energy?”

NFL's Maema Njongmeta on Visualization & Mindset · 23:17

“As long as it's not the knockout punch and there's still time on the clock and there's still breath in my lungs and there's still this and there's— it's like, it's truly like— It's never too late. Like, it's really just never too late.”

NFL's Maema Njongmeta on Visualization & Mindset · 31:24

“I read this book, Psycho-Cybernetics. That was the book I read before my fourth year. I just had this like kind of— I revived my career. It was because of that book. And the whole essence of the book was like talking about reworking the self-image you have for yourself and how like you can only do as much as your self-image allows you to do.”

NFL's Maema Njongmeta on Visualization & Mindset · 29:53

“You might have this occupation that tells you this is where I'm at, this is where I need to be. But don't let that ever, ever, ever get in the way of your vocation, of your purpose. And I felt like, you know, I started playing football. It was a scheme to make friends, win influence, get girls, all the things.”

NFL's Maema Njongmeta on Visualization & Mindset · 36:22

“Something about the construction, it, it just speaks to me. Like right now my goal is I want, when I'm done playing, I want to, one, I don't want to take a pay cut, which like that's a very high bar. And then 2, like, I, um, I want to be passionate about what I do, um, but I want to— I want to also make mailbox money.”

NFL's Maema Njongmeta on Visualization & Mindset · 40:23

“If you break yourself down just to be successful in business, it's not even about enjoying the benefits of money and those things, it's about enjoying your life. And, I think that gets lost. We learn about the so-called hustle culture, #hustle. Everybody's like, grind, grind, grind. But, that really isn't accurate.”

Matt Read: Building Spatchcock Funk's Media Business · 2:51